|ATVs would boost business|
Letter to the Editor:
As the North Woods enters its third full week of January, it becomes very clear our snowmobile season will be one to forget.
Yes, we had a couple of weeks to get out and ride, but January is nearing an end and the only thing you see on the trails is the forest floor coming up through the snow, giving us a false sense that spring is right around the corner.Our local businesses are looking out their windows seeing empty parking lots, not the usual sight in mid-January. Some of these businesses rely on the snowmobile season for much of their yearly sales and those sales are just not occurring. Furthermore, the businesses will not get that lost revenue back in 2013, no matter how great the rest of the year is.
When we have mild winters like this one, we really need to look at ways to make the North Woods, and more specifically Vilas County, more viable for tourists on a year-round basis in an attempt to try to make up for a lackluster winter.
The lakes and bike trails do bring in people to our area in the summer months, but we are making a huge mistake by not welcoming ATVs to use Vilas County for their recreation. ATV enthusiasts spend money, and in many cases, lots of money, but not in Vilas County. Businesses in nearby Gogebic and Ontonagon counties have benefitted significantly from ATV use from spring through fall, and it would be great to see Vilas County benefit as well.
Although I am not a resident of Vilas County, I work in the county and see firsthand how businesses are really struggling during this winter. The ATV issue is an emotional issue to some, but sometimes we need to put our own interests aside and look at what is best for our community as a whole, a community needing something to boost its spirits.
|Tuesday, January 22, 2013 4:21 PM|