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Vilas to promote off-season visits

Vilas County Tourism & Publicity is looking to increase visits to the area by attracting off-season travelers, according to a recent statement by director Cindy Burzinski.

“Successful tourism marketers keep travelers engaged all year long,” she said. “They know the importance of connecting with tourists not only in the popular seasons like summer and early fall, but also in the shoulder seasons.”

In tourism marketing, the slow periods on either side of a destination’s busiest time is known as a shoulder season. Vilas County’s shoulder seasons are spring and late fall, according to Burzinski.

“We enjoy the challenge that shoulder seasons present,” she

Tuesday, April 09, 2013 5:05 PM

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